Concept, tone of voice, logo design, graphic system and wayfinding for B&B hotels.
Inspired by the character of Saint-Ouen, the identity mixes vintage typography, cut-out graphics inspired by old advertising posters and a playful tone built around French expressions and local slang.
Project designed at Saguez & Partners.
Architecture design : Saguez & Partners - Isabelle Dufieux, Yann Mignot, Marion Leverd.
Paris, 2023.