Concept, tone of voice, logo design, graphic system and wayfinding for B&B Hotels. Inspired by the visual codes of vintage sports clubs, the identity blends classic typography with modern illustration to give the brand a playful, slightly mischievous edge. The concept is built around wordplay and humorous scenes drawn from the world of sport, bringing wit and warmth to every touchpoint of the system.
Project designed at Saguez & Partners. Architecture design : Saguez & Partners - Isabelle Dufieux, Yann Mignot, Marion Leverd.
Paris, 2024.