Joli Petit Cru
Branding / Packaging Design / Illustration
Joli Petit Cru is a brand of wine created in collaboration with friend and illustrator Manon Castet. the idea was to think of all the moments / occasions when we drink wine and make super fun illustrative labels for it. The illustrations where created in a cadavre exquis kind of exercise where each one would draw a part of the face the eye for example, then the other would draw the nose and so on. It created a big effect of surprise and fun in the process that is communicated through the design.