Joli Petit Cru
Branding / Packaging Design / Illustration
Joli Petit Cru is a brand of wine created in collaboration with friend and illustrator Manon Castet. the idea was to think of all the moments / occasions when we drink wine and make super fun illustrative labels for it. The illustrations where created in a cadavre exquis kind of exercise where each one would draw a part of the face the eye for example, then the other would draw the nose and so on. It created a big effect of surprise and fun in the process that is communicated through the design.
![](https://freight.cargo.site/t/original/i/2bfe32d6ba663fe97ecd50bcb6fd9063a98e2e1c6f02eae41fa9af3f7981dd67/Joli-Petit-Cru-prez_Plan-de-travail-1.png)
![](https://freight.cargo.site/t/original/i/1ee4ea4c46b45beeb4bed643388704cc2d5d9c9789c8081f7920bb1068e168a1/Joli-Petit-Cru-prez_Plan-de-travail-1-copie.png)
![](https://freight.cargo.site/t/original/i/d799bb3d0a4c5bef556dace48d7df342974b38c1584f742b5802e1475630404b/Joli-Petit-Cru-prez_Plan-de-travail-1-copie-3.png)
![](https://freight.cargo.site/t/original/i/73314f83e1fe92cd9bde10bd7d559dc10e40d59a5b551d8c6738d40e2b9bcc4b/Joli-Petit-Cru-prez_Plan-de-travail-1-copie-4.png)
![](https://freight.cargo.site/t/original/i/84a4f9c7c38c340190ad08f46389178eea53b2f72fafc02844f41038b4c2d181/Joli-Petit-Cru-prez_Plan-de-travail-1-copie-7.png)
![](https://freight.cargo.site/t/original/i/0f438fc4ac465f8e84a7b7669c6beaa0a8f177d3c91383c53e19b55cc89deafd/Joli-Petit-Cru-prez_Plan-de-travail-1-copie-8.png)
![](https://freight.cargo.site/t/original/i/8b00092b910530aed0ec73ff4aba231930e7ee7b711165cd757c01ed8080fd28/Joli-Petit-Cru-prez_Plan-de-travail-1-copie-5.png)
![](https://freight.cargo.site/t/original/i/ed1eebb230372a8d15b8fd4621cf859be672e7fb880f506c2c06e73603bc6bcc/Joli-Petit-Cru-prez_Plan-de-travail-1-copie-6.png)